5 Modern Digital Marketing Tools to Use in 2021 to Promote Your Business

Anar Rafiq
3 min readMay 29, 2021
Photo by Madison Yocum on Unsplash

As a business owner, you look for ways to connect to your customer base and boost your business. You first need to determine where potential buyers spend most of their time. Today, it is the internet.

Digital marketing is crucial when it comes to making a success of your business.

Marketing is an area that allows you to be cost-effective. Many free and low-cost marketing tools are available to help promote your business.

1. Email Marketing with MailChimp

Email marketing is a high return on investment (ROI) digital marketing tool. Collecting email addresses from customers is quite straightforward.

A free, powerful tool like MailChimp enables you to stimulate sales. There’s so much that you can do with MailChimp, whether you’re an email marketing expert or a novice.

Some useful features MailChimp provides are:

  • Easy-to-use email design and image upload functions
  • Media storage
  • Email design templates
  • List management
  • Sign-up forms
  • Autoresponders

2. Google Analytics

Google Analytics is a powerful digital marketing tool. It assists you in making informed marketing decisions to grow your business.

This comprehensive service offered by Google helps you understand your site users. These insights will enable you to adjust your business strategy.

The main features of Google Analytics are:

  • Information about the traffic on your website
  • Understanding your potential buyers to provide website visitors with a more intuitive experience.
  • Insights into how the business is doing
  • Allows you to organize the data to suit your business requirements

Google Analytics gives you the vital information you can use to optimize your site.

3. Canva Business

If you are a digital marketeer, you may need a tool to help develop your newest ad campaign. Canva can aid you in designing captivating promotions. You can entice viewers to your site with compelling posts.

Canva allows you to:

  • Create graphs
  • Use an enormous library of stock images, photos, designs, icons, and vectors
  • Select from a vast collection of designs appropriate for all social media

Canva is simple for anyone to use.

4. Trello

Trello is one of the most popular content management tools. Digital marketers worldwide use it to create, schedule, and plan content. It helps you shape your digital marketing campaign.

Your team can work on a single project together, and you will know who’s in charge of any particular segment.

The features of Trello:

  • Let you generate cards and add notes on the topic
  • Simplify remote working so teams can access projects

You can use Trello to keep tabs on the digital marketing task your team is working on.

5. Answer the Public

Blogs help your website appear in organic rankings in search engines. To succeed, you must know what people are looking for.

Answer the Public is a tool that discovers what people are searching for. It uses Google’s autocomplete feature. The database created from searches enables it to predict what users are going to ask.

Type in a keyword, and the tool will generate trees of topics on trending questions linked to the keyword.

A Final Word

These powerful and free digital marketing tools will boost your business. You can grow your company to a new level.